Mandatory elements
Non-negotiable on every page and every creative that links to it.
- RERA registration number of the project, visible without scrolling on desktop and mobile
- The state RERA website URL alongside the number
- Promoter's legal entity name matching the RERA certificate
- Project address as registered, not a marketing locality name alone
Claims and pricing
Anything a buyer could rely on must be accurate and sourced.
- Carpet area as per RERA definition; super built-up only as a secondary figure, clearly labelled
- Possession date matching the RERA-registered completion date, or no date at all
- 'Starting price' claims tied to a real available unit at that price
- No 'approved by bank' claims unless project-level APF exists; name the banks
- Amenities marked as 'proposed' where not yet constructed
Images and renders
Renders are allowed; passing them off as reality is not.
- 'Artist's impression' label on every render and 3D view
- Actual construction-progress photos dated
- No stock images implying completed amenities that do not exist
Lead capture and privacy
The Digital Personal Data Protection Act applies to every form.
- Explicit consent checkbox for contact via call, WhatsApp and email
- Link to a privacy policy that names the purposes and retention period
- OTP verification on phone numbers to protect both the buyer and your cost per lead
- A visible way to opt out of further communication
The one-line disclaimer
Place it in the footer of the page and in the first comment or description of any paid creative: 'This is not an offer or invitation to sell. Project registered under RERA No. [number], details at [state RERA URL]. Images are artist's impressions. Terms and conditions apply.'