Rental and short-stay intent
Phrase match negatives.
- rent, rental, for rent, on rent, lease, leasing, to let
- pg, paying guest, hostel, co-living, coliving, flatmate, roommate
- service apartment, serviced apartment, guest house, hotel, oyo, airbnb
Jobs and careers
Phrase match negatives.
- job, jobs, vacancy, vacancies, hiring, career, careers, recruitment, salary
- internship, walk in, naukri, indeed, linkedin
- real estate agent course, rera exam, broker licence
Resale, DIY and research intent
Phrase match negatives, unless you sell resale.
- resale, second hand, old flat, owner, by owner, without broker
- construction cost, how to build, plan approval, vastu, interior, interior design
- home loan interest, emi calculator, sbi, hdfc, lic housing
- news, scam, fraud, complaint, review, reviews, delayed, stuck project
Low-budget and off-market modifiers
Use with care; these depend on your price band.
- cheap, cheapest, lowest price, under 10 lakh, under 20 lakh, free
- 1 rk, chawl, slum, sra, mhada lottery (unless relevant)
- commercial, shop, office, warehouse, godown (for residential projects)
Competitor and portal brand terms
Add the listing portals and the competing projects you do not want to pay for. Keep competitor project names as a separate list you can switch on for a conquest campaign later.
- 99acres, magicbricks, housing.com, nobroker, squareyards, makaan
How to maintain it
Review the search terms report weekly for the first month and fortnightly after that. Every new negative you add is money you stop spending. We add 20 to 40 per account in the first month.