Case study · Pune · 12 months, 2024
42% lower cost per lead and 640+ site visits for a two-tower launch in Pune
Residential developer, Pune (name withheld under NDA)
The project
Residential, 2 towers, ₹60 L to 1.2 Cr
The challenge
Leads arrived from four portals, two agencies and the developer's own website into separate spreadsheets. Follow-up took hours, nobody knew which source produced visits, and the blended cost per lead had climbed to ₹680 with a lead-to-visit rate the sales head described as 'embarrassing'.
What we did
Five changes, in order.
Replaced the spreadsheets with a custom CRM capturing every source by webhook, with de-duplication and round-robin assignment
Rebuilt the project microsite with OTP-verified forms, floor-plan selector and WhatsApp click-to-chat
Consolidated Google and Meta into one account structure with a shared negative list and pre-qualifying form questions
Added 60-second WhatsApp auto-reply and a visit-booking flow, then weekly lead-quality feedback from the sales floor back into campaign optimisation
Built a live dashboard from ad spend to confirmed visit to booking
Results
Twelve months later.
₹394
Cost per lead
down 42% from ₹680
3,240+
Qualified leads
640+
Site visits booked
8.6%
Lead-to-visit rate
6.4×
Marketing ROI
28 days
Sales cycle
from 45 days
- Client owns the CRM source code, ad accounts and all data
- Dashboard still in daily use by the sales head
- Engagement expanded to the developer's next launch
- Reference call available on request
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